The new brand of beef sausage roll known as fibi is set to bring a whole new excitement in taste to consumers of beef sausage roll in Nigeria.
The management of Rapido Foods believes that fibi beef sausage roll is a well articulated initiative to satisfy the yearnings of millions of Nigerians who consistently seek value in the consumption of packaged foods.
Speaking at the colorful ceremony, which was held at Concorde Hotel in Owerri, the Imo State Capital, Mrs. Ngozi Nneji, Executive Director of Rapido Foods, disclosed that fibi comes with a distinctive blend of natural beef, yummy texture and nourishing ingredients with pure Nigerian spices that distinguishes fibi from other brands of beef sausage roll in the market.
Mrs. Ngozi Nnneji said the determination to make fibi succeed as a brand of beef sausage roll in the market inspired the team to formulate indigenous spices that distinguishes fibi from other brands of beef sausage roll in the market.
Mrs. Ngozi Nnneji said the determination to make fibi succeed as a brand of beef sausage roll in the market inspired the team to formulate indigenous spices blended in the right proportion to make the unique recipe of fibi sausage roll with a view to excite consumers in very distinct ways, adding that every business that intends to impact consumers and the market must create something different that will distinguish it from other brands in the category.
“We believe that fibi will have an edge over other brands of beef sausage roll because of the ingredients, the natural beef and the Nigerian spices. From the inception, we wanted a brand of sausage roll that is truly unique and appeal to Nigerian consumers in a way that consumers will continue to enjoy and look forward to it as distinct from other beef sausage rolls in the Nigerian market and that is what you find in fibi beef sausage roll”, she explained.
Also speaking at the official presentation of fibi to Nigerian consumers, Mr. Isijola Oriade, Business Development Manager of Rapido Foods, said that fibi sausage roll is produced with the Nigerian consumer in mind.
He said Rapido Foods, makers of fibi, is aware that Nigerians cherish quality products and more so packaged foods, and as such, fibi beef sausage roll is designed to meet the desire for high quality food among Nigerians.
According to Isijola:
“fibi is a brand of beef sausage roll that is produced with natural ingredients for the best form of nutrition that is suitable for all segments of the population. We want a situation where we are able to put fibi beef sausage roll on the table for everybody in Nigeria without any worry about resistance and this underscores our commitment to feed Nigerians with quality beef sausage roll enriched with Nigerian spices.
“When you look at the fibi package, it indicates “HALAL’ which means that it is in conformity with standards of any religion in Nigeria. Also, the source of our raw materials is hygienically proven with an excellent Quality Assurance Management system as verified by concerned regulatory authorities”.
Isijola furthered noted that available insights show that many Nigerians who are always on the move due to the busy life style which involves keeping appointments and sustaining business relationship by moving from one location to another desire a means assuaging their worries about what to eat either when far from home or pressed for time for conventional meal, stressing that fibi has become a perfect companion for many young and older people in search of a beef sausage roll that is proudly Nigerian in taste.
In a remark, Mr. Frank Nneji, Chairman of Rapido Ventures Limited, said that Nigerians should expect nothing less than the mark of distinction from a company that has excelled in every business it has ventured into.
He expressed optimism that consumers will find fibi an ideal as they go about their daily activities in life and for all they expect in a beef sausage roll because of the level of investment made by Rapido Foods in terms of Quality Assurance, the texture, natural beef and other ingredients to make available the best beef sausage roll for consumers.
According to him “Nigeria expects food in its best ingredients and that is the whole essence of fibi beef sausage roll.
The event was a show of culture and heritage of the Imo people and was brought alive by the exciting dance and movement of the Omenimo cultural troupe. The occasion was well attended with royal fathers and other top dignitaries. Some top citizens of Imo State present at the launch are HRM E. E. Njemanze the Eze Ozuruigbo V of Owerri, SSG Imo State Prof Anthony Anwuka, The honourable commissioner for Economic Development Nick Opara Ndudu and the Hon Commissioner for Tourism Lady Ugochi Nnannah Okoro.
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